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What Should Your Child Care Center be Sharing on Social Media?

Social media is a fantastic tool to use when running a business where reputation and trust are of utmost importance – like a child care center. Sharing content on social media platforms can help attract attention to your business and encourage readers to share information about your business with their social networks, much like digital-era word-of-mouth.

While there are many benefits of using social media to grow your business, be careful what content you share online, especially as children and families are involved. Be cautious of the photos and videos of children you share and make sure you have a clear policy that you share with parents.Want to know what your center should be sharing on social media? – Read on!

The Importance of Social Media Policies

Before you set up your child care center to engage in social media activity, make sure you draw up and distribute a clear and concise social media policy that employees and parents sign.

It’s also important to remember that while social media can be a powerful tool for marketing and establishing an authoritative reputation, it can also blur the lines between institutional and personal opinions. 

Communicating clear social media policies will make sure that everyone involved with your child care center is behaving appropriately online and that inappropriate content isn’t being shared. 

Employee Policies

Employees of your child care center should follow the same standards of behavior online as they would while working in your facility. The same professional expectations and laws that apply while on the job also apply online. Make sure no one is posting private information about your daycare facility or posting photos and videos of children that have not been approved for public sharing.

Policies for Parents

Like employees, parents should also follow the same behavioral standards online as they would while visiting your child care center. The most important thing is to get consent from parents before posting pictures or videos of their children on social media. Make sure that they and your employees understand that you will not post photos or videos of their children online without signed consent. 

Why Should Your Child Care Center Post on Social Media?

Posting on social media has many benefits for your child care center. Read on to learn about a few of the best.

Most Parents Use Social Media

One of the best reasons for child care centers to post on social media is that most parents use social media, so your target audience is already online. Recent studies have shown that moms with kids under five years old are the most active on social media.

Establishing a presence on social media is a perfect way to connect with moms. According to the same studies mentioned above, moms are two times more likely than the rest of the population to comment on social media posts. So, when you create and share content that they find helpful, you can pretty much count on them sharing it with friends and family, which will help spread the word about your child care center. 

Social Media is an Awesome Tool for Local Business

Apart from your target audience being on social media already, social media is a fantastic tool for local businesses in general. Geo-tagging and location-based tweets are simple ways to focus your efforts on people who live near your facility.

Social Media is a Great Way to Keep Parents Informed

Social media posts are a great way to keep parents informed. You can post updates throughout the day, share lesson plans, meal schedules and any other changes that may be coming up. In order to respect and protect privacy, social media platforms like Facebook shouldn’t be your primary form of communication. Consider setting up a public profile for marketing and using private groups for communicating with families who are currently enrolled. 

What Should Your Child Care Center Post on Social Media?

Here are the top five things you should be posting on social media to help your child care center establish a knowledgeable presence and keep communication open.

News and Events

Share your exciting plans for the year with parents of enrolled children and prospective parents by outlining the news and events your child care center has planned. If you have special visitors or field trips planned, share some of those details. If there are any new additions to the classroom or playground, you can talk about those, too.

Blog Posts

Write blog posts that share helpful facts and information on children’s health, well-being, development and nutrition. Blog posts don’t just provide a way to spread the word about your daycare center through sharing, but they also support your search engine optimization, or SEO rankings, and add value for your readers. Search engine optimizing is important if you want to make sure your website is at the top of the search results.

Photos and Videos of Daily Activities

Sharing short, high-quality videos and fun pictures of daily activities is a great way to get parents interested in your child care center. As stated above, make sure you get permission from parents before posting pictures and videos of their children.


Linking to your Google and Facebook reviews can help build your reputation and provide parents who haven’t left a review easy access to do so. Make sure you thank parents who leave reviews by commenting on them and occasionally share some on your social media accounts.


Engage your audience by asking people to participate in polls on Facebook. This is especially helpful when you’re deciding on a fun activity or field trip, and it helps parents feel more involved in their child’s activities.

With the right content and solid policies in place, being active on social media can work wonders for your child care center. From getting current parents more involved to becoming more visible to prospective parents online, use Facebook and other platforms to keep everything and everyone connected. 

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